Invoicing & tax for a Social Media Manager in Indonesia
A Social Media Manager in Indonesia bills with a QRIS-enabled invoice, and when the client is a company (PT/CV), the client withholds 2% PPh on the fee (category: Services (PPh 23)), transfers the rest, and issues a bukti potong via e-Bupot (Coretax) as proof. Example: on a Rp3.000.000 fee, Rp60.000 is withheld and you receive Rp2.940.000. Your own annual tax uses the 0.5% UMKM final tax (PP 55/2022 as amended by PP 20/2026 — now permanent): the first Rp500 million of annual omzet is tax-free, 0.5% on the rest, deposited by the 15th of the following month. On your invoice you are the payee — the client withholds and issues the slip, not you.
Managing client Instagram and TikTok accounts on a monthly retainer sounds stable — until scope creeps and payments differ: a sole-proprietor shop transfers in full, while a PT client withholds PPh first and wants a formal invoice every month.
By the Tagihin team · Updated 10 Jun 2026
A worked example
Say you are a Social Media Manager billing a PT client Rp3.000.000 for your work. The withholding category is “Services (PPh 23)” at 2%. The figures below come straight from the Tagihin engine.
| Fee (before PPN) | Rp3.000.000 |
| Total invoiced | Rp3.000.000 |
| Less PPh withheld 2% | -Rp60.000 |
| Net the client pays (QRIS amount) | Rp2.940.000 |
The client withholds Rp60.000, transfers Rp2.940.000 to your account, and issues the bukti potong via e-Bupot as proof.
Your own tax: the 0.5% UMKM final tax
As an individual with omzet ≤ Rp4.8 billion/year who is not pekerjaan bebas, your business income is taxed at a final 0.5% of omzet (PP 55/2022 as amended by PP 20/2026 — permanent for individuals and PT Perorangan since April 2026). The best part: the first Rp500.000.000 of annual omzet is tax-free. Example: Rp600.000.000 of annual omzet → only the excess is taxed, so the year's tax is Rp500.000. Deposits are monthly, by the 15th of the following month (PMK 81/2024), using a billing code from DJP Coretax.
Run your own numbers: UMKM 0.5% final-tax calculator · Monthly deposit guide
When your client is a company: withholding & the bukti potong
A company paying you must withhold PPh and remit it in your name — individuals are generally withheld under PPh 21 for non-employees (effective 2.5%, PMK 168/2023), while corporate vendors are withheld under PPh 23 (services 2%). The proof is the bukti potong the client issues via e-Bupot in Coretax. Without an NPWP the withholding jumps: PPh 21 becomes 120% of normal, PPh 23 doubles.
Who withholds: On your own sales invoice you are the payee. The client (the payer) withholds the PPh and issues the bukti potong to you via e-Bupot — not you. Your job: make sure every withholding has its slip, then keep them for the annual SPT.
What to watch for in this trade
Your two client types are treated differently but the invoice is the same: individual clients don’t withhold (you receive in full and deposit the final tax yourself); PT clients withhold and must issue a bukti potong. Put the monthly scope (content count, reports) on the invoice so it can’t be used to stall payment.
Documents you’ll need
- Surat penawaran (quotation) — lock the scope and price before work starts
- Invoice — the formal bill, with an exact-amount QRIS QR so the client just scans
- Kwitansi (receipt) — proof of payment; above Rp5 million it requires the Rp10.000 meterai (Law 10/2020; e-meterai for PDFs)
- Bukti potong — RECEIVED from corporate clients (issued via e-Bupot), not created by you; keep every one
Tools & guides for this
- PPh withholding (PPh 21/23) & PPN calculator
- UMKM 0.5% final-tax calculator · Free draf bukti potong generator
- Which documents a freelancer needs · PPh withholding rates
- Indonesian freelancer tax answers
Tagihin issues invoices and receipts that compute the withholding for you, with an exact-amount QRIS QR embedded — the client scans and the money lands straight in your own account.
Start invoicing as a Social Media Manager — free →
No credit card required — start on the free plan.
Tagihin only formats and computes documents for you. This is general information, not tax advice — please confirm with the DJP (Indonesian tax office) or your accountant.